How many times have you been walking down the street and you saw a T-shirt or a hoodie with a design that made you wish you owned it yourself? What was the message that you got from the apparel? Maybe it was a football club that you also support. Perhaps it was a singer or a band whose music you also collect.
Often, we gravitate toward clothing that helps us share with the world what our individual passions are. Everyone loves to talk about their favorite sports team, or the music that they love best.
And any of us who were fortunate enough to attend university can talk endlessly about the amazing friendships we developed along the way, or the inspiring teachers who spent countless hours trying to improve us as we grew into respectable adults. That type of affinity runs deep and triggers great passion. You can market custom t shirts to these groups very reliably.
If you have a message that represents someone’s college and university affiliations in a positive light, they are almost certainly a buyer for any clothing that you can put that on. If you can find a talented designer, and have them create the look that someone will be proud to wear, the marketing is almost as easy as an afterthought. Set the proper price for it, advertise it on Facebook, for example, and the sky is practically the limit.
Here are some things you want to watch out for. First of all, don’t use any trademarks for which you have not been granted written permission. Nothing hurts worse than buying thousands of T-shirts only to find out that you’ve used a contested trademark and cannot sell a single one of them. Ouch!
Once you have obtained the proper permission, make sure that you have that special designer who can create a clean and pleasant creative. Then share that design with a handful of apparel suppliers to see what your available options are. Don’t let price be the only consideration when you select a provider. Firstly, get familiar with their manufacturing standards. Are they able to size properly for worldwide markets? Can they do 100% cotton?
These are important things to consider, because customer satisfaction is far more important than your profit margin on any one design or order. What you want is to please your customers thoroughly!
If you do, you can count on them coming back for more orders, and isn’t that the mark of a long-term business anyway?
Finally, experiment carefully with paid advertising. Invest modestly at first, and split test your advertising to find out which ads are providing the most bang for the buck. Once you have locked into a successful advertising method and the message, scale accordingly and enjoy potentially crazy profits!