Growth isn’t always easy, it doesn’t matter what kind of business you’re running. Managed Service Providers have the added complication of sustaining growth over a long time. That’s because MSP’s rely on future revenue when compared with traditional businesses where most of the income is collected upfront. Like most MSP owners, you got into services…
Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
Blocks, sporks, smart-contracts, forks and mining are all words that are associated with the blockchain, but why should we care? Blockchain technology was developed by some very smart people who had a great handle on technology. One key aspect they failed on:?speaking a language that matters to the general population. Most people can say that…
Let’s face it, you’re in business to make money. It doesn’t matter if you have a cause, or you are going to change the world. Without sales and revenue, your business will not survive. What is a?value proposition? Value proposition is not just a sentence or paragraph about your business, it’s a statement that you…